Cosmoprof North America Antes Up Excitement

Cosmoprof NA enters its ninth year in Las Vegas with a winning combination of exhibitors and conferences. In anticipation of the event, Beauty Packaging asked Daniela Ciocan, director of marketing, for a rundown on what we can expect this year.

Cosmoprof North America, billed as the only all-encompassing business-to-business beauty trade show event in North America, sets up shop at the Mandalay Bay Convention Center in Las Vegas, July 18-20. Organized by product categories, there are four pavilions that cover the entire spectrum of the beauty industry: Cosmetics & Personal Care Pavilion; Packaging, Contract Manufacturing & Private Label; Spa & Wellness; and Professional Hair, Nails & Tools. Strong international participation, solidified by the presence of country pavilions, provides a global perspective on emerging trends.

Beauty Packaging asked Daniela Ciocan, director of marketing, Cosmoprof North America, for a rundown on new initiatives and what we can expect at CPNA10.

BP: What can visitors to Cosmoprof NA 2010 especially look forward to this year?

DC: Visitors to CPNA10 can look forward to a savings of close to 30% off of their trip if they take advantage of the Early Bird Special, which requires that they purchase their tickets early (www.cosmoprofnorthamerica.com). Visitors registering after June 21, 2010 will need to purchase their tickets at full price. Thus, we suggest pre-registering early online in order to enjoy the savings. The event will also deliver high-caliber educational programs featuring top executives and industry leaders addressing pertinent topics that relate to the beauty industry.

BP: What features have been added?

DC: For CPNA10, we have refined and extended Beauty Match, which is the online electronic directory, which allows visitors to identify and see exhibitors within selected product categories. For the first time ever, all pre-registered visitors will have the ability to log in to our website to identify exhibiting companies of interest and schedule meetings directly with the exhibitors, thereby creating their own personalized meeting agenda. This is a great complimentary service tool that maximizes their time and enhances productivity while at the show.

BP: What is the biggest change that has been made?

DC: Cosmoprof has a well-established formula proven to work for the past eight years in Las Vegas and 43 years in Bologna, Italy; our event will remain focused on all the segments of the beauty industry, a distinguishing element that makes our tradeshow event unique to the U.S. marketplace. We constantly differentiate ourselves by adding and layering smaller components that keep our event relevant.

BP: How much of a packaging focus will there be?

DC: This year, visitors will experience an enhanced floor plan layout that will feature Pavilion B, which is dedicated to packaging, contract manufacturing and private label. This pavilion will now be located in a more prominent location on the show floor. Visitors will be able to readily access this high traffic area, which will highlight many packaging innovations from our exhibiting companies.

BP: How many packaging vendors do you expect?

Daniela Ciocan, director of marketing, Cosmoprof North America

DC: We anticipate that we’ll have around 100 exhibiting companies in the Packaging, Contract Manufacturing & Private Label area at this year’s event.

BP: Which portion of the show has seen the greatest growth? Why?

DC: We think that the Packaging, Contract Manufacturing & Private Label sector will see the largest growth. We continue to see the industry driven to find eco-packaging solutions, which align with consumers’ renewed interest in the environment. In addition, the development of the private label sector has shown steady growth as well, due to the frugal nature of consumers.

BP: Any special seminars related to packaging?

DC: Private Label Marketing and Packaging – Finding the Mix that Maximizes ROI is an educational event that will take place on Monday, July 19, 2010 from 1:30-3:00 pm in Pavilion D on the show floor where the panelists will include Ian Ginsberg, pharmacist/proprietor of C.O. Bigelow, who will address the retailer’s perspective on what works in store at point of sale. Speaking from the creative side, Andy Johnson, creative partner of United DSN will touch on packaging trends. Finally, Pam Busiek, president/co-owner of CBI Laboratories will highlight the successes and failures that can arise from embarking on a private label. The conference tickets are $20 for PBA members and $30 for non-members. After June 21, prices will increase by $10.

BP: How many total vendors have signed up so far? Number expected? Attendees expected?

DC: We are very pleased that we are close to selling out the entire show floor, which translates to an increase of exhibitors exhibiting at this year’s show compared to last year.